Packaging Trends for 2024
With the uncertain economic climate, 2024 will see subtle changes and small tweaks to packaging, focussed on improving the customer experience and making packing quicker and cheaper.
Easier Returns
In 2024, e-commerce packaging will focus on efficient shipping and easy returns. Brands will use sustainable, lightweight materials that reduce shipping costs and add features like double peel-and-seals to make returns fast and easy. This way customers can return items quickly and securely, and warehouse teams don't have to cut through entire rolls of sticky tape to process the return.
Shouting About Sustainability
Sustainable packaging has been a trend for years, but what we will see more of this year is brands really shouting about it.
Brands are digging deeper on credentials and accreditations like FSC, ensuring their packaging really is sustainable.
There will also be an increase in labels printed on the packaging to highlight the sustainability to customers. This can be in the form of printing the FSC label, the material composition or information on how to recycle.
Smart Packaging
Brands are integrating technologies like QR codes, RFID tags, and sensors to enhance the consumer experience and provide information in an interesting way. Smart packaging not only helps with tracking and authentication but also engages customers through interactive elements like augmented reality (AR) experiences, gamified features, and personalised content, helping to bring the products to life.
Minimalist and Functional Designs
In 2024, packaging designs are moving towards simplicity and functionality. Brands are adopting minimalist aesthetics, focusing on clean lines, bold typography, and subtle colour palettes. This not only reflects a contemporary and sophisticated image but also aligns with the growing consumer preference for clutter-free, easy-to-read packaging. Functionality is also a key consideration, with packaging designed to be resealable, stackable, or reusable.
Personalisation and Customisation
Personalisation is another trend that has continued to grow in recent years. In 2024, brands will be using digital printing technologies to create customised packaging on a mass scale. This includes personalised graphics, messages, or even the option for customers to tailor the packaging according to their preferences.
Small tweaks can make a huge difference to your packaging, whether that's adding an extra peel-and-seal to make returns easier, or printing a personalised message inside for your customer.
Interested in implementing some of these into your packaging?