5 examples of brands using custom mailer boxes to stand out

Looking for unique packaging inspiration for your custom mailer box? Searching for ways to turn your deliveries into a moment worth remembering? At Odillo, we believe packaging should excite, delight and leave a lasting impression with consumers. Whether it’s luxury jewellery or a stylish apparel, the right custom mailer box transforms a simple delivery into an experience worth sharing.

Here are five brands that have nailed it with their unique approach to custom mailer packaging…

Boodles | Jewellery packaging

Boodles, a high-end jewellery brand, is a perfect example of how luxury and discretion can tie together perfectly. They were looking for a secure, eco-friendly and luxurious shipping solution that would deliver the elegance of their in-store experience directly to the customer's doorstep.

The exterior of the custom mailer box is wrapped in black Buckram embossed paper, offering a tactile, luxurious feel. The clever part? The unbranded exterior. This helps prevent unwanted attention, keeping the contents secure and private - a strategic choice for luxury brands like Boodles.

Inside, the minimalist design stands out with soft white interiors and a custom logo subtly embossed on the lid to reinforce the brand's elegance without being over the top. The jewellery sits securely in custom-cut slots, each piece carefully housed in its own elegant box tied with a bold black ribbon. To finish it off, a black embossed envelope holds the receipt and a personal note, adding a thoughtful, high-end touch.

Absolute Collagen | Health & wellbeing packaging

Absolute Collagen knows that beauty starts from the inside out and its product packaging reflects that philosophy. The simple yet effective design features a plain manila box with a vibrant yellow interior, echoing their signature brand color. The black printed details add an elegant touch while keeping things fresh and straightforward.

The packaging comes with a perforated ripper strip for easy opening (because who wants to struggle with packaging?). The corrugated cardboard exterior provides sturdy protection, while the pop of yellow inside adds an uplifting surprise as soon as you open the box.

The packaging also includes a clever design feature of a feel-good quote: “Beautiful skin? Absolutely.” This modern touch brings the unboxing experience to life, giving the customer a sense of personal connection to the brand. 

And to keep things interactive, the packaging encourages customers to share their experiences with #Absoluter and includes Absolute Collagen's social media handles on the inside of the custom mailer box. This social media touch adds a current, connected feel, making the entire experience even more special and shareable.

Nailberry | Beauty packaging

When it comes to conscious beauty, Nailberry sets the bar high and its packaging reflects that same clean, considered approach. Known for their luxurious, breathable nail polishes, they needed a bespoke shipping box that was as sophisticated and sustainable as the formulas inside.

Their custom printed mailer box is a perfect balance of both simplicity and elegance. The crisp white exterior, paired with subtle branding, offers a polished, minimalist aesthetic that aligns with Nailberry's less-is-more philosophy. The sturdy single-wall corrugated cardboard provides reliable protection while keeping the design lightweight and eco-friendly.

The packaging design is both practical and space-saving, making it easy to store, ship and recycle. The peel-and-seal closure ensures a secure yet simple seal for each box, eliminating the need for extra adhesives. Whereas, the ripper opening makes for a clean, easy unboxing experience, allowing customers to quickly access the product without any hassle.

Inside, the custom die-cut insert holds the nail polish bottles securely in place. The cut-out shape ensures the bottles are snugly fitted, preventing movement during transit while offering a high-end and polished unboxing experience. By keeping the design minimalistic yet thoughtful, Nailberry proves that luxury packaging doesn’t have to shout - sometimes, the quietest gestures speak the loudest.

L’Estrange | Fashion & apparel packaging

L’Estrange London believes in simplifying wardrobes, so it’s no surprise their packaging follows suit. Their custom printed mailer boxes are all about clean lines, sustainable materials and effortless functionality. 

Every detail is designed with purpose - sleek, minimalist packaging made from FSC-certified, fully recyclable e-flute corrugated cardboard. A double peel-and-seal closure and ripper opening make it easy to pack, open and return, while a QR code inside takes customers straight to the returns page - no digging around required.

Printed with vegetable-based inks, the Pantone color wash is carefully matched to L’Estrange’s signature hue for a cohesive brand experience. And because sustainability is at the heart of it all, the collapsible design reduces storage space and material waste. Smart, simple and better for the planet. Less waste, more style.

Bird & Blend tea | Drink packaging

Bird & Blend tea’s custom mailer box packaging is as vibrant and playful as the tea blends inside. With colorful designs that are both eye-catching and fun, the packaging makes the unboxing experience as delightful as the tea itself. Featuring quirky text and graphics like “Rip & Sip” and cheerful quotes such as “Hello Brewtiful,” it perfectly reflects the brand’s unique personality.

Made from eco-friendly materials, the boxes are designed to keep the tea fresh and easy to store. Every detail, from the design to the functionality, is crafted to make each cup feel like a special moment. 

From the understated luxury of Boodles to the playful punch of Bird & Blend Tea, or the sustainable chic of L’Estrange, the right box can turn an everyday delivery into an unforgettable Unboxing Moment® - one that makes your customers stop, smile and share.

At Odillo, we specialise in crafting custom mailer boxes that are as exceptional as the products inside. In the world of e-commerce where first impressions matter, let your packaging be the small detail that makes a big impact.