Boodles

E-commerce Packaging

Product: 0427D Postal Box with Peel & Seal and Ripper Strip

Material: E-Flute Corrugated Board

Finish: Outer covered in Wibalin Graphite Grey Buckram Embossed Paper and inner Pantone Colourwashed 

Jewellery brand Boodles were looking for new e-commerce packaging.

Boodles wanted to provide a safe and eco-friendly shipping solution for jewellery ordered on their website. They wanted to "try and bring the in-store experience to our e-commerce customers as much as possible”

Covering the corrugate in Buckram Embossed Paper created a unique, tactile and luxurious feel.

Multiple fitments allowed them to use just one size of postal box, eliminating the need for void fill and providing a more luxurious unboxing experience.