L’Estrange
Product Packaging
Industry: Apparel
Product/ Services: Corrugated shipping box
Website: L’Estrange London
Project Background
L'Estrange wanted to transform their packaging into a truly luxurious unboxing experience. They required a premium corrugated box that would maintain flawless print quality, free from visible fluting - a challenge they had struggled with previously. L’Estrange turned to Odillo to deliver a packaging solution that met their exacting standards and elevated their brand.
Our Solution
We addressed this challenge by redesigning the classic L’Estrange box with a double peel-and-seal closure and a ripper opening, making it easier to pack, open, and return. Inside, we added a QR code for hassle-free returns, providing an extra layer of convenience for customers. The packaging was crafted from FSC-certified e-flute material, ensuring it was fully recyclable. We used flexographic printing with vegetable-based inks and matched the Pantone colour wash to L’Estrange’s specific brand colour, ensuring a perfect fit with their brand identity!
The process began with a Zoom call to explore L'Estrange’s requirements, followed by a visit to discuss materials, sizes, and print finishes. We presented several design options, reviewed printed samples, and ultimately produced a box that met L’Estrange’s exact specifications.
Results and Impact
The new packaging significantly improved product protection, ensuring that L’Estrange’s items arrived in pristine condition. The bespoke design not only enhanced the unboxing experience but also increased brand recognition and customer satisfaction, reinforcing L’Estrange’s commitment to quality and attention to detail.
