Original Fibres
Product Packaging
Industry: Fashion & Apparel
Product/ Services: Corrugated shipping box, Kraft mailing bags, two sizes of glassine bags (plastic dust bags/garment bags), swing tags
Website: Original Fibres
Project Background
Originally Flax London, Original Fibres embarked on a transformative journey to rebrand with a focus on sustainable, plastic-free packaging solutions. Their goal? To boost their brand image and align with slow fashion principles. With no branding on their packaging initially, the challenge was clear: create a standout brand identity through eco-friendly packaging.
The project called for consistent branding in their distinctive blue hue across all packaging elements. They also needed durable, tear-resistant packaging for their garments, ensuring products arrived intact without any unnecessary folds!
We tackled the task of sourcing sustainable alternatives to traditional plastic packaging, ensuring durability for heavy garments, and successfully completed the project within five months.
Our Solution
Originally Flax London, Original Fibres embarked on a transformative journey to rebrand with a focus on sustainable, plastic-free packaging solutions. Their goal? To boost their brand image and align with slow fashion principles. With no branding on their packaging initially, the challenge was clear: create a standout brand identity through eco-friendly packaging.
Our process included collaborative meetings to refine samples, ensuring the packaging aligned seamlessly with Original Fibres' values. Manufacturing took place in the UK, with components responsibly sourced from Italy, upholding rigorous standards of quality and sustainability. Key performance metrics include substantial reductions in plastic waste through sustainable materials, heightened brand recognition, and enhanced customer satisfaction.
Results and Impact
Our collaboration with Original Fibres resulted in an impressive reduction in waste and materials through innovative sustainable packaging solutions, perfectly in line with their environmental ethos. Beyond just reducing waste, our partnership enhanced product presentation and minimised environmental impact, showcasing Odillo's knack for crafting bespoke packaging solutions that marry style with sustainability.
“The quality of the products is outstanding. Odillo tailored our packaging to suit our brand and requirements. Would highly recommend.”
- George Rutherford-Jones, Co-Founder at Original Fibres
